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Nutrition Physical Activity and Obesity Prevention

various fruits such as kiwi, melon, blueberries, grapes next to water, wheat grass, nuts,

The Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3) project takes an in-depth, on-the-ground look at select low-income neighborhoods in Imperial County to measure the nutrition environment and identify opportunities for improvement. Because the community itself plays a critical role in preventing obesity, this project examines communities in relation to a variety of obesity prevention benchmarks. These benchmarks, or standards of excellence, define what a community should look like in order to help prevent the devastating chronic diseases related to overweight and obesity for its residents.

Through audits conducted at an El Centro and two Calexico neighborhoods, the CX3 project examined factors ranging from food quality, affordability and availability to healthy food alongside messaging and marketing practices. The local data and resulting performance measurements show how a community currently “measures” and where it needs to improve to become a “community of excellence.”

Program Focus:

The project’s goal is to gain a realistic picture of the health of the community/neighborhood and offer residents, merchants, decision makers and local neighborhood and health groups a focal point as they work to build a healthier community.

Contact Information:

Yoliviviana Sanchez
Healthy Lifestyle Program Supervisor
Imperial County Public Health Department
797 Main Street, Suite A, El Centro CA 92243
Tel: (442) 265-1385
Fax: (760) 352-9933
Email: yolivivianasanchez@co.imperial.ca.us